H&M is to relaunch its store at Manchester’s Trafford Center in a ‘world-first’.
The 2,713sqm store will open on Thursday, April 14, after being closed since November 29 to undergo the refit.
Located across the upper and lower levels of Trafford Centre’s Peel Avenue, the store will have an open façade, removing its windows, a world-first store design for the retailer.
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The retailer said the revamp is one of it’s biggest store investments this year.
Toni Galli, H&M UK & Ireland country manager, said: “We are excited to be opening our world-leading H&M Trafford Center store on April 14th, offering our loyal Manchester customers a brand-new look and feel unlike anything our UK customers have ever experienced.
“During our launch program, and in the coming months, we are partnering with local creators and businesses in Manchester to support the local community, proving how committed we are to Manchester and delivering the best possible shopping experience for our customers.”
Rhys Evans, director of asset management at Pradera Lateral, added: “H&M is a hugely popular retailer at Trafford Center and we are certain that the store’s new concept will suit the center perfectly.
“It is great to see such a prominent retailer choosing Trafford Center as the location for a world-first store and investing in the center with such a significant space.
“We are always keen to support retail brands in their evolution, helping them to bring fresh ideas and developments to life.
“This new concept H&M store is a perfect example of this and we look forward to seeing our visitors’ reactions.”
